White Square International Festival of Creativity, well-known in the creative community around the world, announced the winners 2025!
The Festival highly appreciates creative ideas and people in the industry, shares the principles of socially responsible marketing, peacefulness and universal human values, demonstrates the best ideas realized by agencies and brands, including ideas that contribute to the development of the industry and change the world for the better.
1210 entries from 38 countries of Europe, North and Latin America, MENA region, Asia, China and others took part in the contest program of the Festival. White Square 2025 entries were evaluated by six line-ups of the international jury, represented by internationally recognized professionals in the field of creativity and communications, winners of numerous awards, as well as experienced jury members of prestigious international festivals in the field of creativity and efficiency all over the world. The Grand Prix of the Festival was determined by the Grand Jury, represented by the Chairmen of all the main jury line-ups. This year, for the first time Best of Contest will be determined. The main criteria for evaluating contest entries are the creative idea and its implementation. In effectiveness contests, one of the key criteria is the effectiveness of creative solutions.
The judging level of the Festival met the highest international standards of the communications industry, a high bar for the criteria and selection of the entries was set, while a high level of competition and the limited number of the winners make the Festival awards even more valuable and desirable for the participants.
The jury and the organizing committee of the Festival congratulate the winners and hope that the awarded ideas will become a source of inspiration for development and innovations in the creative industry!
Winners of White Square Festival 2025:
GRAND PRIX
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF CREATIVE CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF BRANDING CONTEST
entry Visible bag, agency Synthesis agency, Uzbekistan
BEST OF MARKETING SERVICES CONTEST
entry Hotel La Argentina, agency Mercado Mccann, Argentina
BEST OF MEDIA CONTEST
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
BEST OF DIGITAL CONTEST
entry Name This Oreo, agency VML New York, USA
BEST OF CRAFT CONTEST
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
BEST OF MASS MEDIA CONTEST
entry Peru meets their champion, agency Tribeca Media, Peru
THE AGENCY OF THE FESTIVAL
Voskhod, Russia
CREATIVE
F. FILM
SPECIAL PRIZE FROM CREATIVE JURY
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
F1 TV / Screens
Silver
entry Tecate Eagle, agency LePub Mexico
entry Live a life!, agency Voskhod, Russia
Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
Short-list
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
F2 Online
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Uncle KFC's Rice Bowl, agency Wolf Bkk, Thailand
Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry FUEL HATERS, agency Yell Bangkok, Thailand
Short-list
entry Make us better, agency Voskhod, Russia
F4 Pre-rolls
Gold
entry It Must Be Sting, agency Leo Thailand
Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan
P. PRINT
P1 Print
Bronze
entry Typhoon, agency Hakuhodo International Indonesia
entry Explore Your Breast, agency Mood, Peru
P2 Publications
Gold
entry Red dragon's power., agency FCB Almaty, Kazakhstan
R. RADIO & AUDIO
R1 Radio & Streaming
Bronze
entry The voice of the city, agency Ruport, Russia
entry Tochka. Business sounds, agency Voskhod, Russia
O. OUTDOOR
O1 Billboards
Gold
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia
O2 Posters
Gold
entry Flooded Room, agency VML Thailand
O3 Digital screens
Silver
entry Solar boards, agency BBDO, Russia
Bronze
entry Playable Billboard, agency Grey Dubai & New York, UAE
O4 Ambient
Gold
entry The Chola Speaks, agency Brandy, Costa rica
Silver
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
Bronze
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
entry Visible bag, Synthesis agency, Uzbekistan
Short-list
entry Emergency SIM, agency GForce Grey, Kazakhstan
O5 Transit
Short-list
entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
O6 Live Advertising & Events
Silver
entry Nonna Spies, agency Ogilvy Italy
K. INTEGRATED
K1 Omni-channel Campaign
Bronze
entry Diabetes hijacks ads, agency SEED, Kazakhstan
Short-list
entry Perfect timing, agency Republic Group, Hungary
K2 Digital Campaign
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
K3 Social & Influencer Campaign
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Reversed Roles, agency PIMO Lebanon
Short-list
entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia
K5 Brand Loyalty Campaign
Short-list
entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Kazakhstan
K6 Breakthrough on a Budget
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
K7 Selfpromo
Bronze
entry Cider Depressider, agency GREAT, Russia
entry PLATES WITH CHARACTER, agency Shuka Design, Russia
K8 Creative Strategy
Silver
entry Diabetes hijacks ads, agency SEED, Kazakhstan
K9 Collaboration of Brands
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
Silver
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry FUEL HATERS, agency Yell Bangkok, Thailand
N2 Audio branded content
Bronze
entry Tochka. Business sounds, agency Voskhod, Russia
N3 Interactive branded content
Silver
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
N4 Branded events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan
Short-list
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
N5 Brand experience
Gold
entry TaoTao’s Story, agency Heaven&Hell Shanghai, China
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
N7 Non-profit / charity
Bronze
entry Make Every Run Able, agency Yell Bangkok, Thailand
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
Bronze
entry THE EXPERTS, agency Micidial, Italy
U2 Audio Platforms
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
U3 Print/Outdoor
Silver
entry Solar boards, agency BBDO, Russia
U4 Ambient Media
Silver
entry Visible bag, Synthesis agency, Uzbekistan
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru
U5 Events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan
U7 Social Platforms
Silver
entry Live Again, agency TOPic & Loong, China
U8 Use of Channel Integration
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
U9 Non-profit/charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia
Silver
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
FS. FILM.SECTORS
FS1 Food & Drink
Short-list
entry THE ORIGINAL, agency PHENOMENA, Lebanon
FS2 Other FMCG
Silver
entry Sabina Braless, agency SOUR Bangkok, Thailand
FS3 Consumer Durables
Gold
entry Gambol - Dare to Step, agency YDM Thailand
Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
FS4 Automotive
Silver
entry Naughty List, agency Conill Saatchi&Saatchi, USA
FS7 Consumer Service & B2B
Silver
entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
FS9 Real estate services and development
Bronze
entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia
entry Live a life!, agency Voskhod, Russia
FS10 Media / Entertainment
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
FS11 Film for non-profit / charity
Bronze
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
entry The Lifeless Planet, agency Zebra Hero, Russia
PS. PRINT.SECTORS
PS2 Other FMCG
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
PS11 Print for non-profit / charity
Short-list
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
OS. OUTDOOR.SECTORS
OS1 Food & Drink
Silver
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
OS6 Retail, e-commerce
Silver
entry Visible bag, Synthesis agency, Uzbekistan
OS9 Real estate services and development
Silver
entry Solar boards, agency BBDO, Russia
OS11 Outdoor for non-profit / charity
Gold
entry UNICEF Unlockers, agency SHIFT, Slovenia
Short-list
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
BRANDING
B1 Creation of New Brand Identity
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
Silver
entry Victoria de Rocco, agency Dotorg branding & digital, Russia
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
Bronze
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
entry NEW TASHKENT, Synthesis Agency, Uzbekistan
Short-list
entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry Pushkin museum, agency Suprematika, Russia
entry Stone Age 2.0, agency TDI Group, Russia
Bronze
entry Silver mercury, agency Terminal Design Branding Agency, Russia
Short-list
entry the SAG level, agency Depot branding agency, Russia
B3 Promotional Printed Materials
Gold
entry Visible bag, Synthesis agency, Uzbekistan
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
B4 Promotional Item Design
Gold
entry Buscape, agency YDM Thailand
Bronze
entry Typeface pairing, agency lovemedo, Russia
entry Fortune cookie bag, agency OTVETDESIGN, Russia
Short-list
entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia
B6 Design-driven Effectiveness
Gold
entry the SAG level, agency Depot branding agency, Russia
Silver
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
B7 Design Craft
Gold
entry Baked from flour and dreams, agency ENDY, Russia
entry Utopia Orchestra, agency ESH Gruppa, Russia
Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Pechorin, agency Terminal Design Branding Agency, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
Silver
entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia
Bronze
entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia
entry Legends of the Polar Circle, agency ENDY, Russia
X2 Packaging of non-food products
Short-list
entry Mad One, agency Repina branding, Russia
PD. PRODUCT DESIGN
PD2 Lifestyle, Fashion, Leisure, Sports
Bronze
entry Alfa fashion, agency Alfa agency, Belarus
entry Trudies, agency OTVETDESIGN, Russia
Short-list
entry Solar Circle, agency OTVETDESIGN, Russia
PD3 Gadgets, Computer Equipment
Bronze
entry VOICA: Inclusive design you can feel, agency JetStyle, Russia
BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
Silver
entry the SAG level, agency Depot branding agency, Russia
Short-list
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
BD2 Points of Sale, Comsumer Touchpoints
Silver
entry Visible bag, Synthesis agency, Uzbekistan
BD3 In-store Design
Short-list
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
E2 Long-term Creative Effectiveness
Short-list
entry Hvatamba — a sale on Avito, company Avito, Russia
E3 Brand Launch/re-launch Campaign
Bronze
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
E4 Breakthrough on a Budget
Silver
entry Cheers, Deivid, agency LePub Mexico
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY
entry The Street of Life, agency Noble Graphics, Bulgaria
A1 Channel / Medium
Silver
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
entry Live Again, agency TOPic & Loong, China
A2 Brand Experience
Silver
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry Grab The Missing, agency YDM Thailand
A3 Technology & Touchpoints
Bronze
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
A4 Consumer Engagement
Bronze
entry Wishables, agency BBDO, Russia
Short-list
entry beeline's Esports Tournament “LOVE CUP”, agency RoRe Group, Russia
A5 Strategy
Silver
entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan
A6 Campaign
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
Short-list
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
A8 Retail Promotions & Competitions
Short-list
entry Promo campaign "Dixy Dino", agency OXYGEN, Russia
A10 Breakthrough on a Budget
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru
A11 Non-profit / charity
Silver
entry The Street of Life, agency Noble Graphics, Bulgaria
C. PR
C1 PR Practices & Technics
Bronze
entry Explore Your Breast, agency Mood, Peru
C2 Digital & Social
Silver
entry Trigger Mug, agency Webedia KSA, Saudi Arabia
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
entry FRANCESCA CACCINI, agency TANGITY SPAIN
C3 Influencer
Short-list
entry Bill Kill, agency Human, Bulgaria
C4 Use of Events & Stunts
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
Bronze
entry Mountennis, agency GForce Grey, Kazakhstan
C5 Data & Strategy (moved from A3)
Silver
entry Scammer Pages, agency VML Thailand
C8 Sponsorship & Brand Partnership
Bronze
entry Peru meets their champion, agency Tribeca Media, Peru
C9 Real-time Response
Gold
entry Flooded Room, agency VML Thailand
C12 Non-profit / charity
Bronze
entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India
Short-list
entry Football field of opportunities, agency SEED, Kazakhstan
H. DIRECT
H1 Channels
Bronze
entry The Advanced Protector, agency &play, Bulgaria
entry The Lightchanger, agency BBDO, Russia
H3 Digital & Social
Silver
entry AI or Real?, agency Next DC, Bulgaria
Bronze
entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
H5 Campaign
Bronze
entry The Meaning of Benz, agency BBDO Bangkok, Thailand
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
H6 Breakthrough on a Budget
Bronze
entry The Lightchanger, agency BBDO, Russia
entry Prevention Unboxer, agency Inbrax, Chile
Short-list
entry Wishables, agency BBDO Moscow, Russia
H7 Non-profit / charity
Bronze
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry UNICEF Unlockers, agency SHIFT, Slovenia
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Gold
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia
CS4 Automotive
Short-list
entry Explore Your Breast, agency Mood, Peru
CS7 Consumer Service & B2B
Short-list
entry Bill Kill, agency Human, Bulgaria
CS9 Real estate services and development
Bronze
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
CS10 Media / Entertainment
Gold
entry Hotel La Argentina, agency Mercado Mccann, Argentina
I. INNOVATIONS
I1 Innovations
Silver
entry Motorola Deep Connect, agency Dentsu Creative India
Bronze
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
Bronze
entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
CT2 Business Transformation
Bronze
entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand
CT3 Customer Experience
Bronze
entry Alfa kassa with voice control, agency Alfa agency, Belarus
MEDIA
V. CHANNELS
V3 Print / Outdoor
Silver
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia
Bronze
entry Red dragon's power., agency FCB Almaty, Kazakhstan
V4 Ambient Media
Silver
entry Emergency SIM, agency GForce Grey, Kazakhstan
Bronze
entry Visible bag, Synthesis agency, Uzbekistan
Short-list
entry Peru meets their champion, agency Tribeca Media, Peru
V5 Events
Gold
entry Mountennis, agency GForce Grey, Kazakhstan
Bronze
entry From shame to stage: Standing up for women's health, agency Much Better, Bulgaria
V6 Digital Platforms
Silver
entry Live Again, agency TOPic & Loong, China
V8 Social Platforms & Influencers
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
V10 Branded content
Short-list
entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia
V11 Non-profit / charity
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
entry Daily Hate, agency We Are Social, Spain
Bronze
entry Football field of opportunities, agency SEED, Kazakhstan
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Gold
entry Diabetes hijacks ads, agency SEED, Kazakhstan
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
W2 Excellence in Media Planning
Silver
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Bronze
entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
Short-list
entry Garage of Our Time, agency Showrunners, Russia
M2 Low Budget Campaign
Gold
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
Short-list
entry Cheerful kvass, agency Salmon, Belarus
M4 Non-profit / charity
Silver
entry The Street of Life, agency Noble Graphics, Bulgaria
Bronze
entry Invisible Child, agency LOGA BIGA, Belarus
DIGITAL
D. DIGITAL
D1 Websites
Short-list
entry The Foreign Crossword, agency Next DC, Bulgaria
D2 Interactive projects
Short-list
entry Come to the trees!, agency Yandex, Russia
D3 Pre-rolls
Short-list
entry Diabetes hijacks ads, agency SEED, Kazakhstan
D5 Digital Campaign
Silver
entry AI or Real?, agency Next DC, Bulgaria
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
D6 Native Advertising
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
D8 Use of Artificial Intelligence
Silver
entry Flooded Room, agency VML Thailand
D9 From Online to Offline Projects
Bronze
entry FRANCESCA CACCINI, agency TANGITY SPAIN
entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia
D12 Non-profit / charity
Silver
entry Drop the Toy, agency TrendFox, What if Semin?, Russia
Bronze
entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia
G. MOBILE
G2 Apps
Bronze
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
G5 Activation by location / Voice activation
Gold
entry Name This Oreo, agency VML New York, USA
Silver
entry Grab The Missing, agency YDM Thailand, Thailand
Bronze
entry Live Again, agency TOPic & Loong, China
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
Bronze
entry The Lost Сomment, agency SEED, Kazakhstan
entry LIKEA, agency Memac Ogilvy, Saudi Arabia (moved from SI2)
SI2 Co-creation & Users Generated Content
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
SI3 Real-time Response
Silver
entry Cheers, Deivid, agency LePub Mexico
SI4 Influencer Campaign
Short-list
entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand
SI7 Non-profit/Charity
Bronze
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
T. CREATIVE DATA
T1 Data-enhanced Creativity
Silver
entry KNOCK TURN, agency Dentsu East Japan
T3 Data storytelling
Silver
entry Scammer Pages, agency VML Thailand
T5 Social Data & Insight
Bronze
entry Not scary bloody stories., agency FCB Almaty, Kazakhstan
CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
Bronze
entry Naughty List, agency Conill Saatchi&Saatchi, USA
entry TATE – Symphony of Hospitality, agency The Clients, Russia
entry Tochka. Change your work, agency Voskhod, Russia
Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
J2 Script
Silver
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
Bronze
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
Short-list
entry Tochka. Change your work, agency Voskhod, Russia
J3 Art Direction
Gold
entry Tochka. Change your work, agency Voskhod, Russia
Silver
entry Imperfect manifesto, agency SEED, Kazakhstan
Bronze
entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA
entry Ours, like we all are, agency RoRe Group, Russia
Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
J4 Cinematography
Silver
entry Tochka. Change your work, agency Voskhod, Russia
Bronze
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
Short-list
entry Movement Inspires Ideas, agency BBDO, Russia
entry Speak about fish, agency Friends, Russia
J5 Editing
Silver
entry Great works of art, company Friday! TV Channel, Russia
Bronze
entry Imperfect manifesto, agency SEED, Kazakhstan
entry Make us better, agency Voskhod, Russia
J6 Use of Music & Sound Design
Silver
entry Ours, like we all are, agency RoRe Group, Russia
entry TATE – Symphony of Hospitality, agency The Clients, Russia
Short-list
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
J7 Animation
Silver
entry The Lifeless Planet, agency Zebra Hero, Russia
Bronze
entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia
J8 Visual effects
Gold
entry Tecate Eagle, agency LePub Mexico
Silver
entry Tochka. Change your work, agency Voskhod, Russia
Bronze
entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Silver
entry Stone Age 2.0, agency TDI Group, Russia
Y2 Art Direction
Silver
entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia
Bronze
entry Stone Age 2.0, agency TDI Group, Russia
Y3 Illustration
Bronze
entry Stone Age 2.0, agency TDI Group, Russia
Y4 Photography
Bronze
entry Ask Search with Neuro, agency soup team, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Gold
entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand
Short-list
entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
Silver
entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom
entry Laundry Feelings, agency Cheil Worldwide Kazakhstan
Bronze
entry Sabina Braless, agency SOUR Bangkok, Thailand
L2 Print&Outdoor
Gold
entry Flooded Room, agency VML Thailand
Silver
entry Extra Finger Lickin' Good, agency Havas Malaysia / Arena Media & Havas Media Singapore, Malaysia
Bronze
entry The Noise Reducing Wind Chime, agency IDEOT, South Korea
L3 Radio&Audio
Bronze
entry Turning a campaign into a youth movement, agency emg, Russia
L4 Branded Content
Gold
entry Bill Kill, agency Human, Bulgaria
Silver
entry The Lightchanger, agency BBDO, Russia
Bronze
entry Red dragon's power., agency FCB Almaty, Kazakhstan
entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia
L5 Use of Humor in Advertising
Gold
entry Sabina Braless, agency SOUR Bangkok, Thailand
Silver
entry Gambol - Dare to Step, agency YDM Thailan
L6 Communication Design
Gold
entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India
Silver
entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil
Bronze
entry 'Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus
entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia
L7 Packaging Design
Gold
entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus
Silver
entry Powerful Numbers, agency Brama Branding, Belarus
MD. DIGITAL & MOBILE
MD2 Mobile Tools
Silver
entry Scammer Pages, agency VML Thailand
MD3 Digital & Mobile Campaign
Silver
entry Anti-Stress Smile, agency SERVICEPLAN, Russia
MD4 Social & Influencer Campaign
Gold
entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia
Silver
entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia
entry Professions lab, agency Re-ev Moscou / Blacklight, Russia
Bronze
entry Hardcore not ded, agency Aida Pioneer, Belarus
entry Reversed Roles, agency PIMO Lebanon
Short-list
entry SKY Tok, agency Tandem Network, Kenya
MA. REACH
MA1 Brand Experience & Activation
Silver
entry Live Again, agency TOPic & Loong, China
Bronze
entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria
entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia
MA2 PR
Gold
entry Peru meets their champion, agency Tribeca Media, Peru
Silver
entry Hotel La Argentina, agency Mercado Mccann, Argentina
MA3 Direct
Gold
entry When the dream comes true, agency Alfa agency, Belarus
Silver
entry LIKEA, agency Memac Ogilvy, Saudi Arabia
Bronze
entry Wishables, agency BBDO, Russia
MA4 Use of Media
Short-list
entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
Gold
entry Make us better, agency Voskhod, Russia
Bronze
entry “It all starts with L” Advertising Campaign, agency Original People, Belarus
MK2 Brand Launch / Re-launch Campaign
Gold
entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia
Silver
entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia
MK3 Brand Loyalty Campaign
Silver
entry 10 Years: Rakhmet from the CEO, company inDrive, agency Ogilvy (creative agency), Kazakhstan
Bronze
entry Pattern like a russian, agency RoRe Group, Russia
MK4 Breakthrough on a Budget
Bronze
entry Cheerful kvass, agency Salmon, Belarus
entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia
MK5 Selfpromo
Silver
entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia
MK6 Creative Strategy
Silver
entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan
MK7 Collaboration of Brands
Bronze
entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia
S. CHANGE FOR GOOD. BRANDS
SPECIAL PRIZE FROM MASS MEDIA JURY
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia
S1 Health & Safety
Gold
entry RED DAY OFF, agency TUTKOVBUDKOV, Russia
Silver
entry Invisible Child, agency LOGA BIGA, Belarus
Bronze
entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Kazakhstan
entry Explore Your Breast, agency Mood, Peru
Short-list
entry Visible bag, Synthesis agency, Uzbekistan
S2 Environment
Silver
entry Let's trade notebooks, agency Alfa agency, Belarus
Bronze
entry Lay's Eco Project "Pack for pumping", agency OJ Group, Belarus
S3 Gender Equality
Gold
entry Harpic Loocator #BeFreeToPee, agency tgthr., India
Silver
entry Reversed Roles, agency PIMO Lebanon
S4 Social Projects
Gold
entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO
Silver
entry No matter how they say, agency Friends, Russia
Bronze
entry Buscape, agency YDM Thailand
S5 Prosperity
Silver
entry FRANCESCA CACCINI, agency TANGITY SPAIN
S6 Other Projects
Bronze
entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Silver
entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand
entry The Street of Life, agency Noble Graphics, Bulgaria
SN4 Social Projects
Silver
entry UNICEF Unlockers, agency SHIFT, Slovenia
Bronze
entry Do you think it is normal to destroy what's yours?, agency Binder, Brazil
SN5 Prosperity
Gold
entry Football field of opportunities, agency SEED, Kazakhstan
SN6 Other Projects
Gold
entry Black Pet Friday, agency DDB Romania, Romania
The White Square Festival Awards are highly regarded around the world and the winners' entries 2025 will be widely covered in numerous industrial mass media. The publications contribute to the promotion of agencies and the best creative ideas in the international community, facilitating the exchange of experience and inspiration among industry professionals from different countries.