Since many Thais have a habit of adding extra seasoning, the “Seasoning Set” has become a must-have item in every restaurant in Thailand. This habit has led to non-communicable diseases (NCDs) such as kidney disease, hypertension, diabetes, heart disease, etc. These health issues are the number one cause of death globally and in Thailand, with as many as 37 deaths every hour. Though we can’t make Thai people stop seasoning food immediately, we can change the seasoning behavior… just a bit. With “The Seasoning of Change", a tiny seasoning set that hugely saves lives. It's a seasoning set that calculates the right amount of seasoning for one meal. This healthy seasoning set not only creates an interest that aligns with the familiar seasoning behavior of Thai people, but it also fosters a new, correct seasoning habit that is better for long-term health. If we reduce the seasoning habit for three weeks, we will feel that the food is as delicious as it is without needing additional seasoning. Change Seasoning to Change Habits with “The Seasoning of Change” More than 400 famous restaurants nationwide have joined the campaign, bringing our tiny seasoning set to their restaurants. We also got +3M impressions.