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Contest
Creative
F. FILM
F1 TV / Screens
F2 Online
F3 Innovation in Film
F4 Pre-rolls
P. PRINT
P1 Print
P2 Publications
R. RADIO & AUDIO
R1 Radio & Streaming
O. OUTDOOR
O1 Billboards
O2 Posters
O3 Digital screens
O4 Ambient
O5 Transit
O6 Live Advertising & Events
K. INTEGRATED
K1 Omni-channel Campaign
K2 Digital Campaign
K3 Social & Influencer Campaign
K4 Brand Launch / Re-launch Campaign
K5 Brand Loyalty Campaign
K6 Breakthrough on a Budget
K7 Selfpromo
K8 Creative Strategy
K9 Collaboration of Brands
K10 Non-profit / charity campaign
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience
N6 Brand Integration & Sponsorships/Partnerships
N7 Non-profit / charity
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
U2 Audio Platforms
U3 Print/Outdoor
U4 Ambient Media
U5 Events
U6 Digital & Mobile Platforms
U7 Social Platforms
U8 Use of Channel Integration
U9 Non-profit/charity
FS. FILM.SECTORS
FS1 Food & Drink
FS2 Other FMCG
FS3 Consumer Durables
FS4 Automotive
FS5 Healthcare
FS6 Retail, e-commerce
FS7 Consumer Service & B2B
FS8 Travel / Leisure
FS9 Media / Entertainment
FS10 Film for non-profit / charity
PS. PRINT.SECTORS
PS1 Food & Drink
PS2 Other FMCG
PS3 Consumer Durables
PS4 Automotive
PS5 Healthcare
PS6 Retail, e-commerce
PS7 Consumer Service & B2B
PS8 Travel / Leisure
PS9 Media / Entertainment
PS10 Print for non-profit / charity
OS. OUTDOOR.SECTORS
OS1 Food & Drink
OS2 Other FMCG
OS3 Consumer Durables
OS4 Automotive
OS5 Healthcare
OS6 Retail, e-commerce
OS7 Consumer Service & B2B
OS8 Travel / Leisure
OS9 Media / Entertainment
OS10 Outdoor for non-profit / charity
Branding
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
B2 Rebrand / Refresh of an Еxisting Brand
B3 Promotional Printed Materials
B4 Promotional Item Design
B5 Brand Environment & Experience Design
B6 Design-driven Effectiveness
B7 Design Craft
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovation in Рackaging
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Q2 App design
Q3 Social Media Design
Q4 Design of virtual promo-tools
PD. PRODUCT DESIGN
PD1 Homeware
PD2 Lifestyle, Fashion, Leisure, Sports
PD3 Gadgets, Computer Equipment
PD4 Medical Products
BD. BRAND ENVIRONMENT DESIGN
BD1 Retail
BD2 Points of Sale, Comsumer Touchpoints
BD3 In-store Design
BD4 Exhibitions and Events
Marketing Effectiveness
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
E2 Long-term Creative Effectiveness
E3 Brand Launch/re-launch Campaign
E4 Breakthrough on a Budget
Marketing Services
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
A2 Use of brand experience
A3 Technology & Touchpoints
A4 Consumer Engagement
A5 Strategy
A6 Campaign
A7 Customer Retail / In-store Experience
A8 Retail Promotions & Competitions
A9 Sponsorship & Brand Partnership
A10 Breakthrough on a Budget
A11 Non-profit / charity
C. PR
C1 PR Practices & Technics
C2 Digital & Social
C3 Influencer
C4 Use of Events & Stunts
C5 Data & Strategy
C6 Campaign
C7 Internal Communications
C8 Sponsorship & Brand Partnership
C9 Real-time Response
C10 Breakthrough on a Budget
C11 Non-profit / charity
H. DIRECT
H1 Channels
H2 Data
H3 Digital & Social
H4 Strategy
H5 Campaign
H6 Breakthrough on a Budget
H7 Non-profit / charity
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
CS2 Other FMCG
CS3 Consumer Durables
CS4 Automotive
CS5 Healthcare
CS6 Retail, e-commerce
CS7 Consumer Service & B2B
CS8 Travel / Leisure
CS9 Media / Entertainment
CS10 Non-profit/Charity
I. INNOVATIONS
I1 Innovations
CT. CREATIVITY DRIVEN TRANSFORMATION
CT1 Product Innovation
CT2 Business Transformation
CT3 Customer Experience
CT4 Perfomance Marketing
CT5 Crisis Response
Media
V. CHANNELS
V1 TV & Other Screens
V2 Audio Platforms
V3 Print / Outdoor
V4 Ambient Media
V5 Events
V6 Digital Platforms
V7 Mobile
V8 Social Platforms & Influencers
V9 Technology
V10 Branded content
V11 Non-profit / charity
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
W2 Excellence in Media Planning
W3 Excellence in Media Engagement
W4 Use of Data
W5 Use of Programmatic
W6 Use of Channel Integration
W7 Non-profit / charity
M. MEDIA CAMPAIGN
M1 Integrated Campaign
M2 Low Budget Campaign
M3 Influencer Campaign
M4 Non-profit / charity
Digital
D. DIGITAL
D1 Websites
D2 Interactive projects
D3 Pre-rolls
D4 Pop-up, Web banners
D5 Digital Campaign
D6 Native Advertising
D7 Branded tech and innovations
D8 Use of Artificial Intelligence
D9 From Online to Offline Projects
D10 UX/UI
D11 Digital Craft
D12 Non-profit / charity
G. MOBILE
G1 Mobile websites
G2 Apps
G3 Games
G4 AR / VR / 360º videos
G5 Activation by location / Voice activation
G6 Advanced Learning Technologies
G7 Mobile Tech and Innovations
G8 Non-profit / charity
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
SI2 Co-creation & Users Generated Content
SI3 Real-time Response
SI4 Influencer Campaign
SI5 Targeted Communication
SI6 Social Business & Commerce
SI7 Non-profit/Charity
T. CREATIVE DATA
T1 Data-enhanced Creativity
T2 Data driven Targeting
T3 Data storytelling
T4 Use of Real-time Data
T5 Social Data & Insight
T6 Non-profit / charity
Craft
J. FILM CRAFT
J1 Direction
J2 Script
J3 Art Direction
J4 Cinematography
J5 Editing
J6 Use of Music & Sound Design
J7 Animation
J8 Visual effects
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Y2 Art Direction
Y3 Illustration
Y4 Photography
Y5 Copywriting
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Mass Media Contest
L. COMMUNICATION
L1 Film
L2 Print&Outdoor
L3 Radio&Audio
L4 Branded Content
L5 Use of Humor in Advertising
L6 Communication Design
L7 Packaging Design
L8 Inclusive Design and Accessibility
MD. DIGITAL & MOBILE
MD1 Digital Tools
MD2 Mobile Tools
MD3 Digital & Mobile Campaign
MD4 Social & Influencer Campaign
MA. REACH
MA1 Brand Experience & Activation
MA2 PR
MA3 Direct
MA4 Use of Media
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
MK2 Brand Launch / Re-launch Campaign
MK3 Brand Loyalty Campaign
MK4 Breakthrough on a Budget
MK5 Selfpromo
MK6 Creative Strategy
MK7 Collaboration of Brands
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
S2 Environment
S3 Gender Equality
S4 Social Projects
S5 Prosperity
S6 Other Projects
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
SN2 Environment
SN3 Gender Equality
SN4 Social Projects
SN5 Prosperity
SN6 Other Projects