White Square | Белый Квадрат

White Square is one of the leading international festivals of creativity, marketing and communications, widely recognized by the global professional community.

Contests cover the entire spectrum of the communications industry:

CREATIVE
BRANDING & DESIGN
DIGITAL
MEDIA
MARKETING SERVICES
MARKETING EFFECTIVENESS
CRAFT

For 18 years, the Festival has been shaping a space where top representatives of the global industry come together — agencies, brands, production companies, designers, strategists and creative experts whose ideas define the future of communications.

White Square celebrates work that resonates with audiences, creates cultural value and strengthens the role of creativity in shaping the modern world, preserving the finest festival traditions while opening new horizons for the global industry.

The Festival welcomes submissions from all over the world and holds the status of a global event. Each year, more than 1500 projects from over 40 countries are submitted — from Europe to the USA, China, the MENA region, Asia, Brazil and Latin America.

This impressive geography positions White Square among the most notable and influential independent creative festivals in Europe, reinforcing its impact on the international professional landscape.

Key Dates:

Festival: 9–10 June 2026

Judging: 14–29 May 2026

Submission deadline: 28 April 2026

Submission and evaluation of White Square Festival entries is held online.

Every year, the international jury line-up of White Square is formed from distinguished experts representing 45+ countries. The jury brings together creative and art directors, strategists, marketing and brand leaders, designers, and globally recognized professionals awarded by the most prestigious festivals of creativity and effectiveness worldwide.

Their expertise ensures a deep, precise and multidimensional evaluation of every submitted project, strengthening the festival’s authority and setting a consistently high professional benchmark.

White Square Festival 2026 will be evaluated by eight international jury line-ups:

CREATIVE JURY — CREATIVE categories:

Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, Film. Sectors, Print. Sectors, Outdoor. Sectors, Creative B2B.

BRANDING JURY — BRANDING & DESIGN categories:

Communication Design, Packaging Design, Digital & Interactive Design, Brand Environment Design, Product Design, Branding.

MARKETING & DIGITAL JURY — MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL categories:

Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Creativity Driven Transformation, Innovations, Digital, Mobile, Social & Influencer, Creative Data.

MEDIA JURY — MEDIA categories:

Channels, Excellence in Media, Media Campaign.

CRAFT JURY — CRAFT categories:

Film Craft, Print & Outdoor Craft, Excellence in Radio & Audio.

MASS MEDIA JURY — MASS MEDIA categories:

Communication, Digital & Mobile, Reach, Integrated Campaigns, Change for Good. Brands, Change for Good. Nonprofit, Charity, Government.

CLIENTS JURY — EFFORTS & ACHIEVEMENTS categories:

Communication, Digital & Mobile, Reach, Integrated Campaigns, Strategy.

GRAND JURY

Determines the Grand Prix of White Square 2026.

White Square awards are highly regarded in the global creative community. Winning projects receive extensive coverage across international and regional media, enhancing the reputation of agencies and expanding the global visibility of the teams behind the ideas.

The winners' entries are widely covered in numerous industrial mass media. The publications contribute to the promotion of agencies and the best creative ideas in the international community.

White Square Festival is featured in key industry rankings, including:

• AdForum Business Creative Report

• TopFice

• ACMA

• AKAR

• Rankings of Central Asian countries

• Rankings of the Marketing Association of Uzbekistan

and other important professional listings.

Representatives of The Gunn Report / WARC who attended White Square have consistently noted the high level of entries, the expertise of the jury and the exceptional organization of the festival.

For international participants, White Square is an opportunity to present their work within a professional environment that values authenticity, innovation and creative courage.

Participation strengthens positions in national and regional rankings, expands professional networks and allows entrants to join the international dialogue shaping the future of the creative industries.

White Square preserves the finest festival traditions while setting new standards — creating a space where creativity becomes a driving force of progress, and where the ideas born today define the benchmarks of tomorrow.

The winning entries of White Square do not simply reflect industry trends — they create them, earning their place among the finest collections of global advertising.

Archive of the winners of previous years’ White Square Festivals:

Winners 2025

Winners 2024

Winners 2023

The educational program of White Square Festival is full of various master classes from industry practitioners with successful experience in local and global markets, including those with international recognition, and representatives of the international jury of White Square Festival.

All the participants of the Festival are provided with an opportunity to watch the rubric Education & Inspiration - master classes and lectures of White Square Festival:

DASHNI VILAKAZI

Managing Director, The MediaShop, South Africa