To win the hearts of our “Marins”, we invited Burak Ozcivit, who starred in several of the most popular Turkish TV series in our country, to play the main role. We used the metaphor of a “serious relationship” between Burak and an ordinary woman who watches TV series on IVI, thereby emphasizing the huge amount of content on the platform. We also wrote a special track that plays in the video to reinforce the idea. The lyrics literally mean "Hello Marina" in Turkish.