Problem: Supernovas is a non-profit football project for children in small towns and villages in Kazakhstan. It provides free training and creates new opportunities. But almost no one knows about it: the project doesn't have enough coaches, players, or support. In order to draw them in, it is essential to gain media coverage and increase awareness of Supernovas. Idea: We decided to create a PR occasion and placed 1,000 real footballs in a countryside field so that people would notice this installation and distribute the branded balls to children. This approach helped us gain media coverage, and Supernovas was featured in the news, leading to greater awareness of the project among the people in Kazakhstan. Results: 1,000 footballs are given away 10,000+ children play 2,000,000 people reached, without an advertising budget 30+ publications by bloggers and in the media +10 applications from coaches The traffic on the website increased by 3 times.