New Year’s Eve is when people’s thoughts center on their loved ones and the bonds they share. That’s why Sber chose this moment to remind all Russians what truly makes the holiday warm and joyful. Not gift discounts. Not banking services. Not endless feasts. But the people you need to be with when the clock strikes midnight. We set out to create more than an ad campaign — a genuine branded holiday film — using cinematic storytelling, directing techniques, and production values. The result? A heartwarming, quintessentially New Year’s tale where SberCat (the brand’s mascot) and everyone’s favorite holiday character —the Snowman —use Sber’s products to help a family overcome obstacles and reunite for the holidays.