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VOICA: Inclusive design you can feel

Advertised product

VOICA

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In Russia, inclusive technology for blind and low-vision users is still in its early stages. The market remains dependent on imports, state support is fragmented, and local solutions are often bulky, outdated, or lacking empathy. But as digital literacy and awareness around inclusion grow, there’s increasing demand for assistive products that are not just functional — but human-centred, modern, and emotionally dignified. That’s where VOICA comes in — and our design challenge begins. We weren’t creating new hardware from scratch, but reimagining how an existing device could be experienced, understood, and embraced. Not just functional — but designed to be held, used, and owned with pride. Not something to hide — but something to carry, touch, and feel confident using. The name says it all. VOICA gives voice to action, to independence — and to the everyday choices that build a sense of agency and belonging. Our task was to rethink every touchpoint: From how users physically navigate the interface, to how it feels in the hand, to how it speaks. To design not just for accessibility — but for dignity and ease. At its core, VOICA is a tactile, voice-narrated audiobook player. But through design, it becomes a companion: intuitive, approachable, and empowering. We created a fully voice-narrated interface that confirms every action — from adjusting volume to switching modes. We redesigned the product’s form and interaction logic to support blind and low-vision users in public and personal spaces — confidently and independently. This project demonstrates the transformative power of thoughtful product design — turning a purely functional object into a human-first experience that restores clarity, comfort, and dignity.