Entries

Name

Victoria de Rocco

Advertised product

Personal brand of a photographer

idea

Victoria de Rocco is a photographer and photo artist who lives and works in Paris. Vika calls her style ‘fairy tale realism’, she creates worlds in which there are no obvious signs of mysticism, but there is a sense of fairy tale and magic in the world around us. The metaphor that has become the foundation of the Victoria de Rocco brand is the accent. Vicky's work is vividly strong, memorable forever. And in her conversation you can feel a charismatic Russian accent, which is noted by the French. We developed the signature bold De Rocco Black font, which expresses Vicky's freedom and rebellious nature. And to match it we chose Wremena font, which conveys the aesthetics and sophistication of Paris. The combination of naive and brutal, energetic and refined is the mix on which the visual system of the brand is based. An unusual medium is a portfolio in newspaper format, which is handed personally to gallery owners and magazine editors. The portfolio contains the best works of Victoria de Rocco and is updated once a year. We have also developed merch - stickers with Vicky's phrases, icons and photos. And now, somewhere on the Quai d'Orsay, a breeze is ruffling a sticker designed by our agency for Victoria de Rocco.