idea
The holidays come with a classic rule—Santa rewards the nice and skips the naughty. “Naughty List” brings this insight to life through Mateo, a mischievous kid on a mission to make amends before Christmas. With his dad and their Toyota Tundra, he sets things right—removing gum, returning extra candy canes, and more—turning redemption into a fun father-son adventure. More than just a truck, the Tundra becomes part of the holiday magic, proving that Toyota isn’t just about getting from A to B—it’s about being there for the moments that matter. Warm, humorous, and heartfelt, “Naughty List” captures the true spirit of the season.