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Работы
Конкурс
Creative
Branding & Design
Marketing Effectiveness
Marketing Services
Media
Digital
Craft
Mass Media Contest
Efforts & Achievements
Номинация
A. BRAND EXPERIENCE & ACTIVATION
C. PR
H. DIRECT
CS. CAMPAIGNS: SECTORS
I. INNOVATIONS
CT. CREATIVITY DRIVEN TRANSFORMATION
Подноминация
C1 PR Practices & Technics
C2 Digital & Social
C3 Influencer
C4 Use of Events & Stunts
C5 Data & Strategy
C6 Campaign
C7 Internal Communications
C8 Sponsorship & Brand Partnership
C9 Real-time Response
C10 Brand Community
C11 Breakthrough on a Budget
C12 Non-profit / charity
The King App or Super App 2.0: How T-Bank revived the Super App trend
T-Bank mobile app
Lipstick with Pelmeni Flavor
Sibirskaya Kollektsiya Pelmeni brand
Ho-Ho-Hondoms
Condoms
Virality as a system: how Perekrestok rejuvenated its audience by becoming part of trends
Perekrestok — grocery retailer
White Truffle. The Most Expensive Dinner That Saves Lives
White Truffle — an annual dinner auction that turns the desire for luxury into a system for funding life-saving treatment for children