Coffee is no longer a beverage just for energy, now it's a universal way to communicate, express feelings and emotions. And 'Syntonia' (syntonic) literally says: "If you love coffee — we can speak the same language. The language of coffee." This message became the big idea of Colombian coffee brand. Brand identity, came from Mayan scripts and vibrant organic aesthetics of natural motifs. Constant recognition of packaging design enabled the brand to reach fundamentally new level — the TOP-20 most recognizable coffee brands in Russia.