"Ded Ho" is a Russian network of Vietnamese bistros, that sells not only food, but also the opportunity to break out of routine, make days brighter, and recharge. In the constant growth of Asian food market, it's not enough to stand out only with the high quality of dishes. Consumers crave for interesting design solutions and brand’s big idea. So we came up with a big idea, which was formulated as "Break for Asia". We re-imagined the brand platform, graphics, and communication style to maintain the network' rapid growth after 5 years of stagnation. Today, "Ded Ho" is the fastest-growing Vietnamese cuisine chain in Russia.