White Square | Белый Квадрат

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Name

Coredinals. Create new brand identity for the international community of cybersecurity specialists

Advertised product

International cyber security platform

idea

Every year, the number of cyberattacks increases, costing the economy billions of dollars. To build strong cybersecurity, it is essential to form a large global community of white-hats united by a big mission. This was the client' task and it defined our goal — to build brand-identity for an international cybersecurity platform. While hackers target companies' servers, steal data and money for their own gain, white-hat hackers, united within the ecosystem, find vulnerabilities and help companies eliminate them. We've united white-hat hackers into an order of cybersecurity knights. A knight is a dangerous rival, but when the knight is fighting on your side (the side of good), victory is inevitable. Through such vivid and unconventional metaphor, we've shifted the market paradigm, bringing together isolated cyberspecialists into a community and created a new perception of the industry: instead of a closed and stereotype-ridden field, we've laid the foundation for a friendly community of white-hats with the proud name of Coredinals.