"AppBazar is a new app store that aims to replace Google Play and make apps that have been removed from the international store available again for download and payment. AppBazar already had several competitors on the Russian market, so the launch of the new player had to be bright and eye-catching. The project came to us with an already approved name - AppBazar. When developing the style, we were inspired by the colour and versatility of the oriental bazaar - a place where you can find and buy a variety of goods for every taste. The identity was based on the history of one of the main attributes of the oriental bazaar - a carpet and its classic, recognisable pattern. We studied dozens of carpets and were inspired by their patterns to create our own. It is based on a simple shape - a standard application icon on a smartphone. It duplicates, changes colour and size, overlaps with others, scales, evolves and creates more and more patterns for product communication. Working within the paradigm of a single element, we made AppBazar's identity exactly as it should be: multi-layered, adaptive, bright and hypnotic, allowing you to get stuck in the digital bazaar and plunge into its noisy bustle."