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Nomination
F. FILM
P. PRINT
R. RADIO & AUDIO
O. OUTDOOR
K. INTEGRATED
N. BRANDED CONTENT & ENTERTAINMENT
U. CREATIVE USE OF MEDIA
FS. FILM.SECTORS
PS. PRINT.SECTORS
OS. OUTDOOR.SECTORS
BB. CREATIVE B2B
Subnomination
K1 Omni-channel Campaign
K2 Digital Campaign
K3 Social & Influencer Campaign
K4 Brand Launch / Re-launch Campaign
K5 Brand Loyalty Campaign
K6 Breakthrough on a Budget
K7 Selfpromo
K8 Creative Strategy
K9 Collaboration of Brands
K10 Non-profit / charity campaign
LAY’S MAXX — LOUDER THAN HUNGER
Lay’s MAXX is an extra-ridged chips range featuring bold flavours and street-food-inspired tastes relevant to Gen Z consumers.
HOT SUMMER
The spicy Flamin’ Hot snack series: Lay’s, Cheetos, ХрусTeam.
LIVE PLATFORM OF OPPORTUNITIES
Kufar - online classifieds platform
Heard Together
Non-alcoholic beer Red Finch
Breaking the basic pattern: Rocketbank's emotional comeback
A banking service for everyday financial transactions that combines money management, user experience, and lifestyle products into a single interface