NL International is a significant manufacturer of products improving the quality of life. New brand identity is close to the current NL audience (30+) and appealing to young people. The logo was created from regular curves flowing smoothly into each other. "Blown" letters formed a non-standard symbol for the category. The identity is a transformer: depending on the audience and tasks, it turns from conservative and strict to lighter and more youthful. Details and color completely change the mood of the brand. One of the elements, a stretching price tag, is able to fill the necessary space of the advertising medium. And a variety of icons - to give consumers additional information. For example, the icon-planet will remind about the history of the brand and the very first NL logo. And "floral" signs will tell about the naturalness of the brand's products.