White Square | Белый Квадрат

Entries

Name

Film Studio Identity

Advertised product

Sverdlovsk Film Studio

idea

Brand identity for the oldest Russian film studio located in the Urals. We were inspired by the studio's original screensavers from the 1960s-80s movies. We kept the main image — a crystal of the mineral Pyrite — as one of the Urals’ symbols. Studying the titles of films from the middle of the last century, we borrowed interesting typographic solutions and embodied them in the accent font Pyrite Sans.