The word "Manifesta" has many meanings, each of which reflects the strength of the brand. Manifesta agency helps develop culture, internal communications and brand in companies so that people see the value and meaning of their work. At its core, the concept is an instruction manual for a complex task. Establishing communication is sometimes more difficult than assembling a table from IKEA, only in the first case we don't have detailed and visual instructions. The new concept consists of different pictograms, transcriptions and non-standard layout with image insertion.