Entries

Name

Pyaterochka’s “Grand Yokimi” Series

Advertised product

Yokimi — a promotional collection of collectible plush characters at Pyaterochka (16 characters / “moods”) and a campaign to collect them.

Agency

BÜRO, Clout

credits

Pyaterochka: Elena Batalova — Head of Digital Sabina Penner — Online Projects Manager Yana Lyutarevich — Director, Marketing Communications Department Andrey Egorov — Director of Strategic Marketing BÜRO: Polina Slobodchikova — Client Service Manager Elena Kulikova — Project Manager Margarita Demeeva — Project Manager Clout: Shin Irina — Art Director Solovov Vladimir — Creative Producer Skaridov Ioann — AI Lead Golovin Daniil — AI Creator, Editor Ochilov Dzchovid — Composer, Sound Designer Skaridov Daniil — Graphic Designer Morozova Anastasia — Screenwriter