Entries

Name

Pyaterochka Series Featuring the Iconic Galina Ivanovna

Advertised product

Pyaterochka — Russia’s largest convenience grocery chain. The project aimed to build an emotional connection between the retailer and its audience.

Agency

BÜRO, Usilitel Vkusa

credits

Pyaterochka: Elena Batalova — Head of Digital Sabina Penner — Online Projects Manager Yana Lyutarevich — Director, Marketing Communications Department Andrey Egorov — Director of Strategic Marketing BÜRO: Polina Slobodchikova — Client Service Manager Elena Kulikova — Project Manager Margarita Demeeva — Project Manager Usilitel Vkusa: Vadim Avdyakov — Executive Producer Roman Stupin — Creative Director Evgenia Gorbunova — Head of Production