White Square | Белый Квадрат

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Name

Campaign for the Aperol limited launch in Belarus

Advertised product

Aperol

idea

We came up with the slogan “A ne po ral vstrechat leto", that means "Isn’t it time to welcome summer?” The name of the brand was easily replaced by a phonetically and rhythmically similar phrase. A pe rol - A ne po ral The hidden image of the brand was strengthened by the Aperol corporate font in the Cyrillic version and a summer mood with the attributes of an iconic cocktail.