After the Covid times people used to be less active. They stopped making their daily step goal and... did not even leave the house for groceries. And as we know, the lack of any activity leads to quick weight gain. Makro, a supermarket in Uzbekistan, decided to declare the benefits of grocery shopping. On average, people can make about 3 thousand steps in 1 hour of shopping at the supermarket. Therefore, for the first time in retail, the brand promotes not goods, but routes around the store. Instead of flashy colors and discount offers, Makro visualized the visitor's path in a new style of sports application interface. Usually, users are suggested to take unusual routes around the city, but never before has a sports path been laid between the rows of a supermarket. Makro took a real 3D model of the store as a basis. Using the example of three dishes, the brand showed what sports results users can achieve on the way to their favorite goal — delicious food.