What if we don’t just tell about a juicy, sweet and tasty mango but create the fifth time of the year? Mangotime of the year! That’s what we did. In the 2023 campaign we managed to create a vivid reaching creative, in which mango became not just a fruit, but a new season - bright and juicy. The concept helped not only to hit the audience’s pain associated with a heart sinking feeling about the summer being gone, but also to bring 755,000 new mango fans to VkusVill!