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Name

EYEBAGS PRIVILEGE

Advertised product

Mitsubishi Heavy Duty

idea

Introducing… “EyeBags Privilege” , a promotional campaign that was inspired and made for consumer health. We turn eyebags into discounts for air conditioners, with specially designed eyeglasses that measure eyebags in 3 levels : the more they have, the greater discount they receive. The EyeBags Privilege has been held at Mitsubishi Heavy Duty's booth in many prominent expo events. Due to the overwhelming positive feedback, we have expanded to more events all around Thailand.