Webinar Group, a developer of educational and online communication solutions, became part of the MTS ecosystem in July 2022. The new brand goal is to become a UCaaS platform that offers, in addition to educational products, services for corporate communication: video conferencing, chats and built-in collaboration tools. The change in business strategy and the transition to a unified communications platform called for a total rebranding: together with the MTS team, we developed a new positioning, name, logo and the entire visual identity of the new brand. We conducted interviews with IT directors of large-scale companies and office workers at the start of the project. Many of them are concerned about frequent failures in collaboration services, which reduce the efficiency of processes. Everyone wishes to have smooth, coherent and harmonious online work communications. This insight forms the basis of the new positioning and is reflected in the naming and visual style: now Webinar is called MTS Link, and the main elements of the style are minimalistic blades. They recall open application windows for work, linked to each other and moving in space following harmonious trajectories. In the logo – which inherits style from its parent brand MTS – the synchronised layering of these open application windows turns into a Latin L. We have created three types of graphics to address different brand objectives. 2D blends illustrate various teamwork services that are used simultaneously. Blends can appear on top of pictures – to demonstrate what is going on on the employee's screen or in the office space. In 3D, the main subjects are interface elements and digital environment objects that can sprout into the real workspace. It illustrates the seamless nature of online and offline collaboration. Motion graphics reflect the idea of independent elements synchronisation: Blends move on their own but always follow a shared harmonic trajectory. The photographic style of MTS Link is now warm, in contrast to the cold background gradients. The subjects are calm, people are in comfortable clothes, and the interiors do not look too strict and «white-collar». As a result, the new brand has a precise and clear positioning that offers a stable platform for development and communication. Its visual language is tool-filled but easy to use and perfectly reflects the essence of the service, but it is not detached from the style of the parent brand MTS.