MTS Exolve is a new product of MTS company. It is a cloud platform designed to facilitate communication with customers through different channels. The platform has its distinctive feature: it offers ready-to-use code solutions, which makes it easy to customise and implement. It is convenient for developers, profitable for businesses, and customers eventually get more personalised and better-quality messages from the brand. MTS Exolve approached us for branding and brand platform development. We identified a weakness – existing communication solutions are very fragmented. That's why it is challenging for developers to manage them. At the same time, there is a lack of understanding between all communication parties: Businesses and developers do not always consider each other's interests – and as a result, consumers receive dispersed messages from the brand. MTS Exolve is designed to solve this problem, as it allows building a seamless process of omnichannel communications, from which all three parties benefit. The brand essence is – "Building dialogue". The basis of the visual style is forms of the interfaces from the future. A constructor form communicates the idea of a dialogue, where various shapes are connected — just like MTS Exolve services, which are customisable for any business. CG style continues the idea of a constructor by assembling different parts of a product into one set. The key graphic element in the style is a shape, which consists of two or more simple geometric shapes. Shapes are complemented by interface elements: icons, buttons, bubbles and text. The signature materiality of CG objects is the result of the search for an image of a futuristic yet tangible interface. The photographic style incorporates restraint and technological character. The stand-alone, lab-like backgrounds do not distract from the futuristic and relatively abstract subjects. The illustrations follow the same aesthetic paradigm: they adopt the lightness of composition and objectlessness of the sketches, while transparency in layers allows underlining the properties of technological materials. The service logo hides the image of eyes shaped like arrows of code – a kind of wink to the audience of developers, and a telephone receiver – a symbol of communication. The result of our work is a visual identity. It reflects the mission: comfortable communication between people on both sides of the platform.