By completing various assignments from the services included in the Yandex Plus subscription, users boost their experience scale and enjoy gifts from Yandex services. During 2023 users have completed 18M tasks with Plas Daily and earned 36M stars on their experience scale. They've received 4.77M gifts from Yandex services. As an interactive platform Plus Daily assists with marketing activations. For instance, over 100K users completed 3 or more tasks at Plus Daily while celebration birthday of Yandex Plus (a marketing offer)