White Square | Белый Квадрат

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Name

Museum Of Extinct Mobility

Advertised product

Sport For All Federation

idea

Our creative idea centered on the "Museum of Extinct Mobility," a digital metaverse that transported participants into a world devoid of sports, highlighting the dire consequences of physical inactivity. Within this virtual museum, interactive exhibits vividly portrayed extinct sports and their societal impacts, emphasizing the profound connection between individual action and cultural preservation. Participants engaged with the exhibits and embarked on a collective mission to "un-extinct" sports. We harnessed emerging technology, immersive storytelling, and gamification to create a deeply engaging experience. This creative concept aimed to rekindle the culture of movement in a digitally driven age, provoking thought, inspiring action, and fostering a sense of collective responsibility for preserving physical activity.