The Plus City mobile game invites users to build their own virtual city, filling it with fancy buildings, various items and characters, while completing quests and playing mini games. City growth helps users open up new opportunities in the game and score Yandex Plus points, which can be spent on taxi rides, shopping and order deliveries. The game is already integrated with Yandex Go, Eda, Lavka, Market, Music, Kinopoisk and Yandex Zapravki. Real-life actions in Yandex services help users advance in the game, e.g. you can boost your city level by watching movies, listening to tracks, or ordering goods on Yandex Market. In this way, active players become acquainted with and get the most out of all Yandex Plus subscription features. In addition to quests, a few exciting mini games are available in Plus City. Plus City has enjoyed more than 7 million downloads, with every fifth user installing more than 4 service houses, i.e. they used more than 4 services in their Yandex Plus subscription, gaining access to a unique décor option. Players decorated the virtual city with 179 million items, settled in over 79 million characters and bought 67 million cars. Overall, you can receive and place up to 124 characters in the game, with more than half being popular figures of mass culture. There are many references and Easter Eggs to be found in Plus City: items in the game include a Ficus named Leon, Portal Gun, Barbieheimer, AZDZ Guitarist, B-Team Van, Le Big Mac Diner, Curtco Bain and many others. Other characters include city makers, game creators: the developers themselves, designers, marketers and copywriters. The game can be downloaded via the links: ios, android.