In Yekaterinburg the snow lasts 5 months a year, and skating rinks appear everywhere where some water source is. Therefore, the Parents decided to create a unique outdoor advertisement — a beer skating rink. To make a skating rink we used 400 liters of our own beer. We’ve also placed the brewery's logo in the middle of the rink. We’ve filmed the entire process, and we've sent the video to several local mass media and Telegram channels. And then the news began to spread by itself, and very soon it reached the federal level.