Illan Gifts agency has made a specialty out of comprehensive solutions in merchandise and corporate gifting. Our task was to come up with a new positioning for Illan Gifts and use it as the starting point for a series of original website illustrations. The brand’s new positioning draws heavily on the idea of distinction and creative synergies. Illan Gifts finds strength in its unity with a full-blown branding agency that has a team of dozens of designers, copywriters and art directors. All of these people put in their efforts to ensure that there is a powerful creative idea behind every merchandise item or gift, one that is conveyed both verbally and visually. The unique approach to illustration helped take this idea to a new level: the Illan Gifts website turned into a fanciful boutique where illustrations act as ornate shop windows. As soon as potential customers land on the website, they plunge into the whirlwind of vibrant creativity and set off to explore the magic of unique corporate merchandise ideas. They navigate through the website by literally moving from one window display to another. From the get-go, the visitors dive into the extravaganza of imaginary items that give ample proof of Illan Gifts’ limitless capability to create things that no one can imagine, things that no one has a name for. The first window display explores creative synergies and the connection with a branding agency as one of the major reasons to believe and a powerful enabler for truly creative solutions. The imagery recalls the surrealist concepts of ideas and creative inspiration. The second window display looks into the concept of originality using the imagery of a Carrollian whimsical garden on the other side of the looking glass where things are getting curioser and curioser. The third window display showcases Illan Gifts’ functional advantage in logistics. Every element of the dreamlike reality conveys the idea of movement and going from one place to another — by air, water, rail — or being handed over from one pair of hands to another. The fourth window display delves into the agency’s technological lead and its totally digitised processes. It relies on the metaphor of a complicated mechanism, an assembly line that runs smoothly producing emotions that gifts may bring. The fifth window display provides a sneak peek into the daily processes of Illan Lab that is in charge of packaging and engineering solutions. Indeed, the packaging may deserve as much recognition as the gift concealed within.