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Name

Mercury Retrograde

Advertised product

Young adult clothing collection

idea

A themed collection for the CosmoMerch apparel brand. The brand is on a mission to come up with new items for their customers that are stylish, fresh and bold. The “Mercury Retrograde” collection is exactly that! Around three times a year, you reach a point when it feels like things are going slightly off track... The world seems to be losing it - and so do we. And we try to laugh it off by blaming it on Mercury retrograde! The collection is an ironic/post-ironic take on a familiar astrology trope and an opportunity to look at yourself and the Universe from a different perspective. So the next time it feels like Mercury retrograde has got you down, just rock the ‘retrograde’ vibe!