Vestetique is a new brand of cosmetics for intimate hygiene. It speaks openly and freely to girls about taking care of their bodies. Intimate selfcare session — this is the essence of the Vestetique brand. In the center of attention is a bold and intriguing sign — the letter V in brackets. The brackets symbolize care and refer to the image of a woman's thighs. In this way we figuratively bring self-care to the absolute and increase the focus on the girl's body. To emphasize the idea of tenderness and lightness inherent in the identity, we offered Vestetique soft-touch bottles in pastel colors. Combined, they create pleasant associations and tactile sensations. We complement this image with the packaging. Its concept is made up of a sophisticated font in the logo and graceful line graphics that fold into a lily flower — a symbol of purity and femininity.