The uniqueness of the project lies in its task. The agency «Return», in russian «Vernem», buys up debts in order to negotiate with the client on mutually beneficial terms or to go to court and collect the debt forcibly. The stereotypical image of «black collectors» is in no way close to the agency's values, which are based on the intention to help recover not only debts, but also a prosperous life without debts. The new identity is atypical for the collection business — it is bright, light and positive.