White Square International Festival, recognized by the professional community worldwide, will close its call for entries on April 28.

Every year, White Square Festival attracts entries from more than forty countries around the world, including Europe, the MENA region, Asia, and Latin America. The contest program covers a wide range of disciplines, reflecting key trends in the development of the modern communications industry, and includes 290 nominations in nine contests: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, and Efforts & Achievements. For the first time at the Festival, entries in the new Efforts & Achievements contest will be judged by Clients Jury, comprising representatives of local and international brands from around the world.

In total, eight international jury line-ups will be working at this year’s Festival, featuring leading figures from more than 45 countries, with numerous awards and invaluable experience serving on juries at prestigious creativity and effectiveness festivals. As jury members have repeatedly noted, the value of White Square Festival lies in the participants’ ability to work with context, meanings, and the real challenges of our time, presenting projects that resonate with audiences, create cultural value, and strengthen the role of creativity in the modern world, while preserving the spirit of the best festival traditions and simultaneously opening new horizons for the industry. Entries are evaluated at the highest level in accordance with international standards. The primary criteria for evaluating entries each year are creative idea and its implementation. In some contests, one of the key indicators is the effectiveness of creative solutions, which allows us not only to identify and reward the best entries and ideas, but also to showcase comprehensive marketing achievements with the best results, including those driven by creativity.

To decide on the nominations and review the guidelines for submitting entries, check out the Entry Kit.