Jury members annually note the high level of entries and the consistent, professional approach to judging at White Square Festival. The Regulation of Jury work governs the evaluation of entries in accordance with high international standards. The key criteria are creative ideas and the quality of their implementation. In some contests, one of the key points is the effectiveness of creative solutions.
White Square Festival Jury is annually formed from leading representatives of the creative industry from more than 45 countries around the world. It includes creative and art directors, strategists, designers, and the brightest brand representatives, as well as experienced jury members with numerous awards from prestigious festivals in the field of creativity and effectiveness.
White Square entries reflect a wide range of modern approaches to creative communications, from classic advertising formats to comprehensive brand, digital, and media solutions. Participation in the Festival allows agencies and brands to compare their projects with international standards and see how the industry is developing in different countries and cultural contexts.
The Festival pays special attention to the quality of creative thinking and the craft of execution. The competition program features projects for both global brands and local markets, providing a representative picture of the current state of the creative industry.
The judging is held online in two stages. At the first stage, the jury members independently evaluate the entries and form a long list. At the second stage, online jury meetings are held to discuss the entries, decide on the shortlists, and select the winners of the Festival.
White Square awards are regarded by participants as professional recognition resulting from open and balanced judging. For agencies, studios, and brands, the Festival is a platform where the best ideas receive international recognition and professional visibility.
White Square Festival 2026 will be evaluated by eight international jury line-ups:
CREATIVE JURY is judging CREATIVE contest: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, Film. Sectors, Print. Sectors, Outdoor. Sectors.
BRANDING JURY is judging BRANDING contest: Communication Design, Packaging Design, Digital & Interactive Design, Brand Environment Design, Product Design.
MARKETING & DIGITAL JURY is judging MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL contests: Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Creativity Driven Transformation, Innovations, Digital, Mobile, Social & Influencer, Creative Data.
MEDIA JURY is judging MEDIA contest: Channels, Excellence in Media, Media Campaign.
CRAFT JURY is judging CRAFТ contest: Film Craft, Print & Outdoor Craft, Excellence in Radio & Audio.
MASS MEDIA JURY is judging MASS MEDIA contest: Communication, Digital & Mobile, Reach, Integrated Campaigns, Change for Good. Brands, Change for Good. Nonprofit, Charity, Government.
CLIENTS JURY is judging EFFORTS & ACHIEVEMENTS contest: Communication, Digital & Mobile, Reach, Integrated Campaigns, Strategy.
GRAND JURY determines the Grand Prix of the Festival.
To view the international jury line-ups of the Festival from previous years, please follow the links below: