International Festival of Creativity White Square continues to accept entries that will be evaluated by international jury according to the highest global professional standards. Every year, the Festival brings together participants from Europe, Asia, the MENA region, the USA and Latin America, creating a space for independent, multicultural, and in-depth expert evaluation of projects. Discounted fees for submitting entries are available until February 28.
Branding traditionally plays a special role at White Square Festival, which is not surprising. Branding shapes a brand's architecture, strategy, visual language, character, and sustainability over time. In this era of market transformation and increasingly complex consumer expectations, systematic brand solutions are becoming the foundation for communications, marketing, and creative platforms. Therefore, branding projects are considered at the Festival not only as design works, but as comprehensive tools for business development, value formation, cultural influence, and long-term audience loyalty.
White Square entries will be judged by the international jury that includes outstanding representatives of the global creative community from more than 45 countries with international recognition and awards from major global festivals. This ensures professional independence, a broad perspective, and a high level of expert discussion.
This year entries are accepted into 290 nominations that cover the full spectrum of the communications industry in nine contests: Creative, Branding & Design, Digital, Media, Marketing Services, Marketing Effectiveness, Craft, Mass Media Contest, Efforts & Achievements.
Branding projects can be submitted to various categories, depending on the strategic scope of the project and the team's most significant achievements. The Branding & Design Contest includes 28 nominations in six categories: Communication Design, Packaging Design, Digital & Interactive Design, Product Design, Brand Environment Design and Branding.
The Communication Design category celebrates creativity in design and branding. Entries should demonstrate successful use of design solutions to define a brand or communicate its key messages via unique visual identity. The Packaging Design category celebrates creative solutions in packaging design. Entries should demonstrate successful use of packaging / label design to define a brand or drawn consumer attention to the product. The Digital & Interactive Design category celebrates creative solutions in digital and interactive design communications. Entries should demonstrate effective use of digital design solutions to сommunicate a brand’s message online.
The Product Design category celebrates design of product itself or/and packaging that increases brand value through functional and aesthetic resolution demonstrating brand qualities or identity through form, function, usability or aesthetics. The entries in Brand Environment Design category should demonstrate using points of sale, environment and surrounding to convey brand messages to the target audience using design solutions. The Branding category celebrates Branding projects that have impacted the brand/company's business or contributed to cultural change. Criteria of judging are creative idea and its execution.
Branding and design projects can also be submitted to the Digital Contest — Branded tech and innovations, UX/UI nominations; to the Craft Contest — Art Direction, Illustration, Visual effects nominations; to the Mass Media Contest in the Communication Design and Packaging Design nominations; to the Efforts & Achievements Contest in the Creating of brand-platform, Branding Strategy, Naming, Communication Design, Packaging Design nominations, and others, which will be evaluated for the first time at the Festival by the Clients Jury.
White Square maintains the best international festival traditions and creates a professional space where branding is viewed as a strategic value that determines the sustainability of brands and their long-term goals. The winners of the Festival will be published in industry media around the world.
Entries are submitted online on the official website of White Square Festival. For the convenience of participants, there is the Entry Kit, which includes a detailed description of categories and nominations, evaluation criteria, requirements for materials, and recommendations for completing the application. The Entry Kit allows participants to accurately determine the most relevant category and correctly present their project to the international jury.