In a world where beauty essentials need to be as adaptable as they are expressive, Mad One enters the scene with a bold approach to everyday cosmetics. To create a brand and packaging design for a line of decorative cosmetics, we focused on a hero product—a versatile stick that works as blush, eyeshadow, and lipstick all in one. This brand was envisioned as an everyday beauty tool, adapting effortlessly to whatever the day brings. With the name Mad One and its design, we captured the essence of the modern woman—free from conventions, blending seemingly opposite qualities and roles. Mad One blends utility with style, toughness with femininity, boldness with playfulness, urban energy with an eco-conscious approach. The blush and mascara packaging were designed from scratch: a compact, travel-friendly metal case with a mirror, elastic bands for added security, and durable containers for the blush and mascara sticks. Finishing touches like a carabiner clip and a bold charm bring personality to the product. As part of our eco-initiative, the BB-stick is housed in a fully recyclable pulp cardboard case, replacing metal to take sustainability up a notch.