White Square | Белый Квадрат



Orange Jersey

Рекламируемый продукт

International Day for the Elimination of Violence against Women


In 2022, despite high rates of crimes against women and gender inequality in Azerbaijan, societal barriers made it difficult to discuss women's rights publicly. A unique campaign was launched involving the popular football club, Neftchi FC, to promote positive masculinity and speak against violence towards women. The club wore orange jerseys (symbolizing a brighter future free from violence against women and girls) and vocalized anti-violence messages. This unexpected approach created significant awareness, leading to 18 million media impressions, 314k USD in earned media, and 2 million engagements, while also securing the support of prominent journalists and celebrities.