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Name

Fight Off the Glitches

Advertised product

Advanced Génifique Serum

idea

When our skin is threatened by environmental conditions such as pollution, heat, cold, humidity and season transition, it starts to show problems, as if it ran into “glitches.” Without proper care and protection, the “glitches” will follow us through our day-to-day life. To solidify Lancôme Advanced Génifique as the solution to strengthening skin barrier all year long, we break the mold of traditional beauty film which tends to focus only on perfect beautiful skin, we inject modernity, through a combination of dynamic visual storytelling, tech codes and artistic interpretation of seasonal elements. Using 3D facial scanning and custom designed face projection mapping for each seasonal threat, we demonstrate Advanced Génifique is your serum of choice to fight off skin glitches in a visually stunning way.