AGENCY: MERCADO MCCANN CCO: Nicolás Massimino Managing Director: Agustín Coste Executive Creative Director: Cristian Tarzi, Manuel Scher, Edwin Bowen Creative Director: Santiago González Llanos, Álvaro López, Camila Potap, Santiago Albé Art Director: Florencia Zubelza Copywriter: Evelyn Sanchez Group Account Director: Leila Concistre Account Director: Constanza Graziani Head of Production: Agustín Borgognoni Producer: Carolina García Dias Planning Director: Florencia Leonetti Digital Director: Tico Molina Digital Project Manager: Mariana Caraduje CLIENT: YPF CMO Chief Marketing Officer: Francisco Mangiarotti Marketing Coordinator: Carolina Naftal Head of Brand Comms & Connections: Agustina Pelfini Advertising Manager: Matías Kyska Head Marketing RETAIL & KAMs: Axel Elias Trade Marketing & Promotions: Nat Pereira Head of Loyalty & CRM: Gastón De Benedetto Brand Manager: Marisol Arguello