Despite breast cancer being so prevalent in Australian women, a range of factors meant they tended to avoid the subject. But, with early detection through self-examination remaining the best chance at successful treatment, the more women discussed the issue, the better educated and empowered they would be to act. So Tetley created The Uncomfortable Cup. A collection of handcrafted tea cups incorporating tactile signs and symptoms of breast cancer into their surfaces. These cups wouldn't just get women talking about breast cancer over tea, they’d actively encourage self-examination - showing them exactly what to look and feel for on their own bodies.