Entries

Name

Opening as an event: the viral launch of the first supermarket Select Perekrestok

Advertised product

Perekrestok Select — a compact urban format at the intersection of HoReCa and grocery retail

Agency

Affect

credits

Perekrestok: Yulia Soshnikova — Leading Public Relations and Opinion Leader Manager Anastasia Krasnova — Head of Media Promotion Department Anastasia Tretyak — Head of Marketing Communications Department Yulia Antipova — Director of Concept Management Maria Kolosovskaya — Head of Trade and Operational Marketing Department Irina Noskova — Head of Discoveries and Reconstructions Dmitry Medvedev — Director of Strategic Marketing and Customer Experience Affect: Ilya Korneev — Managing Partner Evgenia Sorina — Account Manager CROS: Natalia Timoshenko — Vice President