Entries

Name

Format that hypes: hyperlocal launch of the Select Perekrestok network

Advertised product

Select Perekrestok — a new format at the intersection of HoReCa and grocery retail

Agency

Affect

credits

Perekrestok: Yulia Soshnikova — Leading Public Relations and Opinion Leader Manager Anastasia Krasnova — Head of Media Promotion Department Anastasia Tretyak — Head of Marketing Communications Department Maria Kolosovskaya — Head of Trade and Operational Marketing Department Irina Noskova — Head of Discoveries and Reconstructions Yulia Antipova — Director of Concept Management Dmitry Medvedev — Director of Strategic Marketing and Customer Experience Affect: Ilya Korneev — Managing Partner Alexander Yakovenko — Creative Content Group Head CROS: Natalia Timoshenko — Vice President