Entries

Name

Virality as a system: how Perekrestok rejuvenated its audience by becoming part of trends

Advertised product

Perekrestok — grocery retailer

Agency

Affect

credits

Yulia Soshnikova — Senior Manager of Public Relations and Work with Opinion Leaders (Perekrestok) Anastasia Krasnova — Head of the Media Promotion Department (Perekrestok) Alina Konokhova — Public Relations Specialist (Perekrestok) Zoya Austrianskaya — Head of Public Relations (Perekrestok) Dmitry Medvedev — Director of Strategic Marketing and Customer Experience (Perekrestok) Natalia Timoshenko — Vice President (CROS) Daria Ivanova — Account Manager (Affect) Diana Tugucheva — Director of Marketing Communications (Affect) Kristina Glukhova — Head of Marketing Communications Group (Affect) Alexander Yakovenko — Head of the Creative Content Group (Affect)