Client (Brand) author team: 1. Marina Yanchevskaya, EET Marketing Director 2. Maria Shilnikova, Senior Brand Manager Kotex Mediaminded (Group4Media) agency author team: 1. Natalia Baluta, Chief Innovation Officer 2. Svetlana Pashinova, Business Lead 3. Lyubov Zatsarnaya, Media Group Head 4. Irina Ionova, Account Director 5. Elizaveta Korotaevskaya, Planning Product Lead Partners’ author team: 1. Olga Podobedova, Senior Sales Manager, T2 AdTech Redllama 2. Alexander Mikhailov, Product Manager, T2 AdTech Redllama 3. Anastasia Gavrilova, Client Service Director, T2 AdTech Redllama 4. Veronika Vasilyeva, Executive Director, T2 AdTech Redllama 5. Dmitry Kazakov, Product Director, T2 AdTech Redllama 6. Inna Kononova, General Manager / Partner, Sons&Partners 7. Natalia Zamorina, Executive Producer, Sons&Partners 8. Lyubov Petukhova, Client Relations Director, Sons&Partners