Tutu — Rebranding a Travel Service Tutu is a travel service where users can explore destinations through curated guides and selections, book hotels, order tours, and purchase plane tickets. It also offers schedules and tickets for local, intercity, and international buses. We created a modern brand identity for Tutu — modular and flexible, designed to help the company adapt to the ever-evolving travel market and meet rising audience expectations. The tone and character of the new Tutu make trip planning simpler, reflect the rhythm of travel, and highlight the idea that to relax and recharge, all you need is a change of scenery. The logo captures a shift in state — one action following another. Just like that: up and go. The first syllable is static, the second dynamic. They are always rendered in contrasting colors, forming a bold and energetic typographic figure. This approach carries over into the visual identity through angles, movement symbols, contrasting color palettes, structure, and fluidity. Photographs of joyful travel moments bring the visual language to life — they appear spontaneous, yet the central subject always leans to the right, creating a sense of dynamic tension. The inclination and rounded corners in the logo, illustrations, and brand graphics give the identity both motion and cohesion. Motion elements always move from left to right, with animation transitions flowing smoothly. The color system divides brand environments into confident, emotional, and light zones — allowing the brand to adapt to various contexts and platforms while remaining consistent and recognizable.