VALERA is the world's first heartfelt AI chatbot that you can have a conversation with, just like you would with an old friend. This is a project based on a Telegram chatbot with ChatGPT 4 integration, created to maintain communication with the audience, which allows you to conduct a personalized dialogue with each user and integrate promotion into the product consumption process. Valera became the main PR reason for the advertising campaign, which resulted in our ability to restore the share of young target audience back to its previous level.