The Ads That You Can Kick" is the campaign that creates an outdoor experiential activity targeting our intended audience, including sneakerheads and collectors alike, who make up our target group. This enables them to showcase the shoes they are wearing and provides them with an enjoyable experience by simply kicking our posters We created posters to measure shoe size 9 US and placed them throughout the city at 5 locations: Ari, Phaya Thai, Ratchathewi, Mochit, and Ekkamai. Designing posters using the most basic material—paper—and encouraging people to step on them aligns perfectly with the street fashion subculture. All you have to do is kick to measure, take a picture, and share it on social media. If the size is correct, you have a chance to win this pair of Heinekicks. We print waterproof street posters for measuring shoe sizes in A3 size. The price per sheet is 0.28 USD.